Matt Kendall is Integral Eye Movement Therapist and approved trainer. Having being involved with therapy and personal development for over 15 years, Matt has a unique perspective on hypnosis, NLP and other change work techniques. Matt speaks all over the UK on IEMT. He regularly appears on podcasts and radio shows to discuss this remarkable technique.

Matt is also an accomplished businessman and professional networker. “Interesting Talks London” was started by Matt in 2011. With 25,000 members, it is the largest self-development Meetup group in the world.

Although Matt works in the personal development arena, he is strictly not “positive” or “motivational.” Instead Matt focuses on real world marketing techniques that help coaches and therapists to build successful businesses. He is often invited to give lectures and workshops on marketing at expos and meetup groups, giving the audience tried and tested techniques that they can implement with ease.

Matt is straight talking, hard hitting, sometimes humorous and always genuine in what he says, and teaches.

How to become an authority in your niche and attract high quality clients

Do you often struggle to get clients? When you do, are they the type you actually want to work with? There is nothing worse than being great at your job, only to attract the wrong type of client who really doesn’t appreciate what it is that you do.

This has to stop! You need to stop competing with the other therapists and coaches in your field for the low paying, high complaining, difficult and uncooperative clients. The best way to do this is to establish yourself as an authority in your field and have people coming to you begging to work with you.

Becoming an authority in your niche is all about the 5 P’s: Positioning, Professionalism, Promotion, Prequalification and Persistence. Once you have a system in place it is very easy to corner the market.

In this talk I will be showing you how I got to be involved with: The Best You Expo, BBC Radio London, ITV’s Loose Women, Metro Online, Funzing talks, the Weekend University, Inspired Stage, Inspiring Talks, Talk Radio and countless podcasts.

By the end of this talk you will:

·       Know how to create compelling content

·       How to approach podcasts and radio shows

·       How to create valuable lead generators that your potential clients love

·       How to set up funnels that do all the selling for you

·       How to repurpose content across social media platforms

·       How to become laser focused on your target market

An introduction to Integral Eye Movement Therapy

Integral Eye Movement Therapy (IEMT) is a developing area in rapid change work that explores the area of undesired emotions and our ways of being.

The process explores the question, “How did we learn to feel the way that we do?” and opens up the possibility of creating the appropriate change in our emotional lives.

IEMT was created by Andrew T Austin. It is a brief change work technique that helps lessen the impact of traumatic imagery and to reduce negative and unwanted emotions. By utilising the eyes, the client is able to create resource states within emotional problems and achieve change where many other techniques may have failed.

Eye movement techniques are becoming increasing popular for the treatment of PTSD and other related trauma. IEMT differs from other eye movement therapies by not only addressing imagery, but also working with the client’s identity issues and how they learnt how to be this way. This of course may not be traumatic in itself.

IEMT is based on the 5 patterns of chronicity. These are patterns of behaviour that have allowed the client to remain stuck in their problem. By utilising these patterns it allows the practitioner to apply the eye movements at specific points which are carefully calibrated in order to achieve the most effective change possible.

IEMT work is mainly content free. It is a completely conscious way of working with a client that helps to facilitate the change work taking place. This highly effective and fast approach to working with clients is becoming increasing popular with therapists and mental health practitioners as it is simple to learn and generates remarkable results.